WebsiteClosers® presents a B2B eCommerce company in the Mobile Food Industry, a booming market that has been tremendously receptive to this company’s work as a national Food Trailer Dealer. This 13-year-old business has become a leader in the food trailer industry, having developed a loyal customer base for their work designing and selling fully equipped Food Trailers.
This has become a high-demand vertical, particularly among gourmet chefs who see the economic advantage of bypassing the cost of running a restaurant and instead bringing their specialized meals to urban customers through food trailers. The market is booming today, valued at a whopping $2.4 billion in 2024.
With a high Average Order Value of $65,000, the business has enjoyed steady year-over-year revenue growth and experienced a particularly successful 2024, when profits shot up by 234% compared to 2023. The company got another significant boost by becoming the only food trailer provider to get endorsed by the National Street Food Vendors Association. That endorsement went into effect in March 2025 and is expected to provide the company with significant long-term marketing benefits.
The business works with reliable and trusted manufacturers in Georgia that construct the trailers based on the specific designs requested by the buyer, and the completed trailer is delivered to the company’s facility in Tennessee. That’s where this business installs its commercial cooking equipment, gas lines, fire suppression systems, stainless steel tables and shelves, and any other custom fabrication work as requested by the buyer.
Their customers have responded by giving the company plenty of glowing 5-star reviews, which cite not only the quality of their trailers, including the designs and unique features, but also the professionalism of their team and their commitment to ensuring the customer gets the exact trailer they desire. The business has even started getting new sales from its existing customers, and the brand’s Repeat Customer Rate just shot up by 5%.
These fully equipped and enclosed food trailers are ideal for anyone who wants to sell meals from a food truck, and the company now has dealer agreements with multiple trailer manufacturing plants in Georgia to have them build according to the specifications of each order. The company has also started to get requests for trailers that have a custom application outside of food service. These requests come from entrepreneurs who want to use them for other commercial purposes, such as transporting materials. This is a major untapped opportunity for the new owner of the business since this company has already started negotiations for additional custom trailers applicable outside of food service.
This remains a highly lucrative vertical, with the surge in popularity driven by busy consumers on the run who appreciate unique gourmet dining experiences close to their homes or offices, where food trucks are seen as convenient and reliable for quality meals. In 2024, there were 58,000+ food truck businesses operating across the country, a 15.9% increase since 2019, and the food truck industry is projected to enjoy a substantial expansion in the next few years.
This business is a great opportunity for a strategic buyer to acquire it and scale it rapidly. There are multiple opportunities, including entering the used trailer market to provide repair service to aging trailers, buying older ones to be refurbished and resold, and using the company’s website blog to establish content partnerships with industry leaders and existing customers for video testimonials about their experiences.
Business Broker Takeaway
We are excited about this business for 3 important reasons:
1. Effective Marketing. The business has relied on both paid and organic traffic to direct customers to its website. That includes an aggressive paid media campaign on Google, Facebook, and Instagram, and video marketing on YouTube. The company has published 146 videos on that platform and has 2,100+ subscribers, while their videos have received a whopping 395,000+ views. They also have 23,000+ followers on Instagram and an additional 4,200+ followers on Facebook, who bring 28,000+ unique visitors to their website each month. A blog on the site and an email database of 45,000+ subscribers are additional tools to tap into. All marketing efforts are designed to get people to visit their website or call their 800 number. The business has also created 76 landing pages specific to cities they serve. The company has also attracted new customers in a more traditional way. They maintain a strong presence at the annual Food Truck Owners’ Expo, where they network with other businesses and meet prospective clients.
2. Strong Operations. The business is so efficiently run that the current owner works about 20 hours a week, overseeing marketing and strategizing on the company’s future. An experienced team manages all other aspects of the business, which has a very low turnover rate among its workers, many of them having been with the company since it first launched. The company also hires professional delivery drivers to transport the trailers from the manufacturers’ plant to their facility, where they get inspected and then modified to meet the customers’ needs.
3. Inventory and Stock. This business orders 10-15 trailers per year as inventory and orders the commercial kitchen equipment they use on an as-needed basis once a trailer has been sold. The company maintains $100,000 worth of materials in stock for its buildouts so the food trailers can be completed quickly to the customers’ satisfaction. This inventory is maintained in a 9,000-square-foot warehouse. For the supplies it keeps, the company goes through about $10,000 worth each month. Each sale that is made is for a unique, custom-designed vehicle, and the company does not need to maintain a costly catalog of products.
Conclusion
First launched in 2012, the business has grown quickly and now attracts sales from customers between the ages of 45 and 65 who have a passion for cooking and have reached a point in their lives financially where they can pursue that passion. Many of them are blue-collar workers who could not afford to open a restaurant but are ready to put all their resources into pursuing this dream.
Today, the business offers a new buyer a streamlined operational system, a loyal customer base, and a strong presence in this vibrant market. That makes this business ideally primed for continued growth, and this company offers a solid foundation in a rapidly expanding industry.
