WebsiteClosers® presents a 27-year-old B2B & DTC Home Décor and Holiday business with a made-to-order production model that keeps operations efficient while delivering handcrafted products. This is a 5-in-1 brand with 3 trademarks and backed by more than 30,000 (5-star) reviews, offering 3,200+ unique SKUs. Their mix of DTC (eCommerce) and wholesale sales has created a strong customer base, with 62,000 individual buyers and 2,500 B2B clients returning for their products year after year.
Business Broker’s Takeaway
We are excited about this business for 3 important reasons:
1. Recurring Revenue with 25% Repeat Purchase. This business maintains a steady income stream thanks to its long-term customer relationships. They serve both direct buyers and wholesale clients who return time and again. Their mix of orders keeps cash flow predictable and builds trust, which is great for a new buyer to scale.
2. A Unique Made-to-Order Business Model with Room to Scale. Their made-to-order approach cuts waste and keeps quality high. They offer over 3,200 unique products made in the USA, opening the door to new wholesale deals and online sales. There is clear potential to add new channels and boost sales further.
3. Efficient Operations | Low Overhead. With a team of experienced staff who have been with the company for years, daily tasks run smoothly. Their simple, proven setup keeps costs low and meets seasonal peaks without extra hassle. This makes it easy for a buyer to pick up where they left off and scale the business even more.
Why They Stand Out
Their business model is designed for efficiency. Instead of carrying large amounts of stock, they manufacture to order, keeping costs low while maintaining high-quality control. Their products are made in the USA, which adds appeal to customers looking for locally crafted goods. Their team is experienced, with key employees who have been with the company for years, ensuring smooth daily operations and consistent fulfillment. They receive over 68,000 website visits monthly, making them go-to brands for all things holiday gifts and home décor items.
Revenue & Customer Base
Sales are evenly split between their B2B and DTC channels. They have built long-term partnerships with major retailers like Macy’s, Wayfair, and Kohl’s while maintaining a strong presence on platforms such as Amazon and Etsy. The average order value is $50, and repeat customers account for 25% of sales. Their traffic primarily comes from North America, with growing international interest.
Strategies For A Buyer To Scale
There are clear opportunities to expand. Strengthening wholesale partnerships could increase large-volume orders. A focused digital marketing strategy, including social media growth and paid advertising, could drive more traffic.
Their social media presence will go a long way in boosting customer engagement for their DTC division. A buyer might need to invest a little more in digital marketing, SEO strategy, and content marketing. One aspect to consider is email marketing, which can help turn new customers into frequent buyers and encourage existing customers to return for more. Currently, their repeat buyer rate stands at 25%, and a buyer could take advantage of their 75,000 email subscribers to increase repeat purchases.
A buyer may need to consider expanding their partnership with wholesale suppliers, as the seller believes this is an opportunity to boost sales. A sales team dedicated to growing B2B relationships could secure larger deals with corporate clients and hospitality brands. This business is built on a strong foundation, with multiple paths available for a new owner to take it to the next level.
