WebsiteClosers® presents an SBA Prequalified eCommerce Business that is focused within the Health and Beauty sectors on Amazon, Walmart and eBay. Their success stems from a solid platform that the founder developed, including careful inventory management and supplier relationship development.
What makes this company truly stand out is its ability to thrive without spending a dime on paid advertising—an impressive feat that highlights the strength of its brand and customer loyalty. For a new owner, paid media represents a major growth lever just waiting to be activated. With paid marketing entirely unexplored, there’s massive upside potential to accelerate sales, increase visibility, and drive exponential growth by simply tapping into a proven and scalable acquisition channel.
Their operation is straightforward, selling well-known over-the-counter products sourced directly from reliable wholesale vendors.
Business Broker’s Takeaway
We are excited about this business for 3 important reasons:
1. Steady Revenue and No Ad Spend. The business runs on a simple system that brings in consistent earnings without spending anything on marketing, sales or advertising. They already handle nearly 800 orders each day with customers who keep coming back. Even though the owner works under 20 hours a week, their recurring revenue remains strong and reliable.
2. Simple, Solid Operations. Their setup is straightforward and efficient. They have a 3,000-square-foot warehouse that keeps orders moving automatically. The long-standing vendor relationships and smart tools help keep stock and sales on track without extra fuss. A buyer could look into starting a company website to push sales via other channels.
3. Clear Room for Growth. There is plenty of potential to grow the business. A new owner could add more products and set up a DTC website to reach new buyers. With low daily management needs and strong processes in place, expanding becomes a practical next step. A strategic ad setup solely to drive sales would be a great start. A buyer could look into UGC content creation for specific high-ticket products.
A Business Built on Reliable Relationships and Smart Operations
The business has operated profitably for over 7 years from a 3,000-square-foot warehouse. Fulfilling about 800 orders per day, they ship products quickly without relying on 3PL fulfillment except for a small share through Walmart marketplace. The average order value is around $30, and the inventory holds about $300,000 in products, covering 30 to 45 days of sales. Their Amazon storefront has tens of thousands of product reviews and strong buy box ownership. Sales come from multiple channels via Walmart, Amazon FBA, Wholesale, and eBay. All products are sourced within the United States. They manage inventory using SellerCloud, oversee warehouse operations with Skustack, and rely on automated repricing tools like Seller Snap for Amazon and Flashpricer for Walmart to maintain steady margins and consistent product availability.
Steady Demand and Easy Growth Opportunities
The demand for their products remains consistently strong year-round, with only slight increases during allergy season. Their customer base spans a wide range, from older adults buying eye care items to parents shopping for allergy relief medications. This seller operates with a lean, capable team of 3 full-time warehouse workers and 2 office workers (1 full-time, 1 part-time). The current owner works roughly 20 hours per week overseeing operations, solving issues, and expanding vendor relationships and product offerings.
Clear Pathways to Expand
A new buyer could easily grow the business by expanding the catalog to include additional vendors and new products. Creating a dedicated DTC company website (Shopify or WooCommerce are great options) and introducing a marketing strategy would attract more customers directly, boosting profitability even further. With proven operations already established, there’s an immediate opportunity for increased sales by simply scaling inventory and marketing. This straightforward, profitable reseller business is perfect for a buyer looking to step into a stable business with practical ways to grow. The foundation is solid, the systems are in place, and their loyal customer base offers ongoing sales opportunities, all without complicated marketing or expensive ads.
