WebsiteClosers® presents an SBA Pre-Qualified eCommerce Brand that has taken a solutions-oriented approach to helping women with their everyday needs. In just a few years, they have rapidly ascended the ranks of the Women’s Protective Undergarments niche. Their high-quality, affordable alternatives to traditional products prioritize both comfort and function, driving a Repeat Customer Rate of 22% and earning over 9,000 enthusiastic reviews.
With recent product expansions—including bras, branded merchandise, incontinence solutions, and teen-focused designs—this business is well-positioned for growth. They have also begun campaign testing in other markets and expanded their team to support their evolving strategy.
An SBA loan can be a game-changer for qualified buyers looking to purchase an existing business. With just 10% down and repayment terms that stretch over 10 years, it offers a smart, affordable path to ownership—especially for those who want to keep cash on hand for working capital or future growth. Because the loan is partially backed by the federal government, banks are more willing to lend, even to first-time buyers, and the interest rates are typically competitive. It’s a well-structured way to step into a cash-flowing business without the heavy financial lift upfront.
Growth & Market Potential
This opportunity provides a U.S. entrepreneur with immediate access to the European market, opening doors for cross-selling additional products and expanding into the U.S. and U.K. Given their primarily female consumer base, there is significant potential to introduce complementary product lines. Their streamlined operations allow a buyer to focus on scale rather than logistical challenges.
The brand markets its SKUs through a sophisticated digital marketing strategy, with a major focus on exclusive influencer partnerships. This approach enabled them to gain rapid market penetration, and their high-quality, affordably priced products saw demand skyrocket. They further drive traffic through a robust email and SMS marketing strategy, leveraging a database of over 488,000 subscribers to maintain strong customer engagement.
Their innovative product line, featuring several top sellers, has established strong brand awareness within a remarkably short timeframe. The unique nature of their offerings has fueled rapid growth, leading them to explore expansion into men’s leakproof and functional sportswear to tap into a broader consumer base.
Business Broker Takeaways
1. Proprietary Product Range. The brand has a proprietary, fully trademarked product line sourced from exclusive supplier partnerships. Their inclusive undergarments address common needs such as incontinence while maintaining comfort, functionality, and sustainability. With the global women’s underwear market thriving, their planned expansion into men’s clothing represents an exciting growth avenue.
2. Strategic Marketing & Customer Engagement. Influencer marketing remains the backbone of their strategy, supported by dedicated influencer relationship management and data-driven audience analysis. This approach is complemented by highly effective Facebook and Google PPC campaigns.
Additionally, they maintain a large subscriber base of over 488,000 individuals—split between 285,000+ email subscribers and 244,000+ SMS subscribers—allowing for direct customer engagement. Their newsletters provide educational content, special offers, and community-building initiatives. They also drive organic traffic through active social media engagement on TikTok and Instagram, alongside an informative blog on their website. These efforts generate over 358,000 unique visitors and online sessions each month.
3. Scalability & Expansion Opportunities. Beyond international expansion, the brand is primed for revenue diversification through new storefronts. Entering marketplaces like Amazon and Walmart or shifting from DTC to B2B sales via brick-and-mortar retailers could unlock substantial new revenue streams.
Introducing a subscription service would further enhance customer retention and lifetime value. Expanding into emerging marketing channels like TikTok and Facebook Shops would provide additional avenues for customer acquisition.
Operations & Efficiency
The brand’s product lineup caters to customers looking for sustainable and affordable alternatives to traditional feminine hygiene products. Their catalog includes innovative items such as leakproof nursing bras and period care accessories, like heating patches. With an AOV of $72.42, their sales remain steady year-round, with an uptick in summer due to their leakproof period beachwear.
Their core demographic consists of women aged 25-35, many of whom are mothers seeking body-positive and sustainable solutions. The brand’s commitment to eco-friendliness is reflected in their biodegradable packaging, resonating strongly with their audience.
The company operates efficiently through a 3PL fulfillment system, ensuring fast and reliable shipping. Their experienced team, composed of 7 full-time and 17 part-time employees, manages essential business functions, including customer service, influencer coordination, supply chain logistics, and product development.
Conclusion
With a proven business model, this brand is now primed for expansion into new markets, sales channels, and B2B opportunities. The right buyer can leverage their solid foundation, advanced marketing strategies, and strong recurring revenue to take this business to new heights.
