WebsiteClosers® presents an SBA-Prequalified Sleepwear brand that currently generates sales as a Direct-to-Consumer brand via 2 eCommerce channels, it’s branded website and Amazon.com. The brand has become a go-to for Luxury Pajamas due to their use of 100% Pima Cotton on all of their products. This is an excellent opportunity for a first-time or an entrepreneurial buyer looking to own an online business without having to go through all the hassles of building a new business from scratch. This 11-year-old business has built a strong reputation on simplicity, quality, and comfort.
This business has been pre-approved for SBA financing by our lending partners, allowing a qualified buyer to acquire it with as little as 10% down. With competitive interest rates and a 10-year amortization period, SBA loans provide an ideal pathway for entrepreneurs looking to acquire a business. This advantageous financing structure accelerates the buyer’s return on investment, making business ownership more accessible and financially strategic.
Business Overview
Their business model is straightforward. They sell high-quality sleepwear that is soft, durable, and designed for everyday use. Their product range caters to a specific group of customers who often struggle with finding sleepwear that fits well, with tall sizes making up 40% of website sales and 29.1% of total sales. The company operates efficiently with inventory managed through a 3PL in Florida and streamlined production from two trusted factories in Peru.
Market Performance
Their sales split across platforms shows a clear strength on Amazon, which contributes 68% of total sales, while their website accounts for the remaining 32%. The consistent 3-year revenue growth and 64% YOY SDE increase speak to their stable performance. Customer satisfaction remains high, with ratings above 4.5 stars on both channels, a reflection of the quality and comfort that their products deliver.
What Sets Them Apart?
Their use of the same high-end Pima cotton found in luxury baby sleepwear sets their products apart. The designs focus on pure comfort and simplicity, making the garments suitable for both lounging at home and casual daywear. The focus on proper sizing for a niche, underserved market creates a unique advantage that builds loyalty and repeat purchases. Their efficient fulfillment process and dedicated sourcing from Peru further strengthen their competitive edge.
Growth Opportunities
Their current marketing strategy, with about 20% of sales spent on advertising across Google, Bing, Meta, and Amazon, creates a solid foundation for further growth. A buyer with hands-on experience in digital marketing can boost ad revenue and tap into new sales channels. There is room to expand the brand through stronger social media efforts, entry into wholesale, and even broadening their product line. The business offers a clear path for future growth through a mix of solid revenue streams, loyal customers, and a product that meets a distinct market need.
Business Broker’s Takeaway
We are excited about this business for 3 important reasons:
1. Stable, Predictable Sales and a Loyal Customer Base. This sleepwear business has built a steady income through repeat buyers who truly appreciate the comfort and perfect fit of the products. Many customers come back for more, showing a reliable and predictable flow of recurring sales that can give a buyer confidence in constant income.
2. Unique Product Offering That Meets a Real Need. Their focus on both regular and tall sizes fills a gap in the market where many brands fall short. This clear difference in sizing and quality appeals to a wide range of customers who have long struggled to find well-fitting sleepwear. It is a simple idea that resonates well with their audience.
3. Plenty of Room for Growth & Expansion. The business has been built using popular online platforms with room for further growth. A buyer can easily boost sales by using more online marketing and new sales channels or adding a few more product options. The clear design and loyal customer following provide a strong base to build on.
This company represents a unique opportunity for anyone seeking a simple yet proven business model in the sleepwear market. Their focus on quality, customer satisfaction, and efficient operations makes them a strong candidate for a buyer ready to take this brand to new heights.
