WebsiteClosers® is proud to present a cutting-edge, cloud-based video platform that empowers businesses to create, host, and analyze videos effortlessly at scale. Originally developed as a tool for product video creation, it has since expanded into a full-fledged video marketing powerhouse, trusted by thousands of companies worldwide. Offering a robust suite of professional tools—including a screen recorder, video hosting, a video creator, and powerful APIs—this platform is designed to help businesses maximize engagement and boost revenue through strategic video implementation.
The company has demonstrated outstanding financial performance, with profits soaring 77% from 2023 to 2024 and even greater growth anticipated in 2025. Remarkably, they achieve this success without any marketing spend; relying entirely on word-of-mouth referrals from satisfied clients and strategic partnerships with major retailers. With strong scalability, consistent recurring revenue, and zero ad spend, this business is a rare find that excels on all fronts.
The platform offers a myriad of valuable tools to clients, such as a SaaS-based subscription platform with video analytics, video recording & hosting, and interactive video players. Their per-video pricing for video creation ranges from $25 to $450, but the company generates recurring revenue through their subscription model, granting companies access to their SaaS platform through a monthly or annual subscription. The cost of this subscription ranges from $10 to $500 per month, generating steady revenue regardless of season.
The rise of generative AI continues to reshape a lot of industries, but that’s not the case for this company. AI has a limited impact so far on this company since their enterprise customers are cautious about the use of AI-powered content generation. Many of their clients believe AI content lacks the quality, nuance and brand alignment required at the enterprise level, and are looking for high-quality, on-brand messaging created using human drafting, editing and oversight. Enterprises are also concerned about ethical and legal issues related to data privacy, IP rights, and algorithmic bias and have been reluctant to adopt fully automated AI solutions without thorough internal compliance checks.
Even without AI, this business has continued to grow because it is deeply integrated into each customers’ workflows. That makes alternative content solutions time-consuming and potentially costly in the long run. Customers appreciate that and believe it demonstrates the company’s ongoing commitment to serving their needs, and long-term value.
AI, however, does represent a future opportunity for the next phase of this business, a chance to significantly reduce the time and cost of implementing new features. A new buyer could enjoy clear scale opportunities by progressively embedding AI capabilities such as automated insights, personalization, or assistive tools in ways that aligns with each individual clients’ comfort levels. This can provide those clients with additional value in the future.
The company has additional investment benefits, since 100% of its tech stack is proprietary and not being licensed from any third-party seller. The company also bills clients per the execution of each contract. This is done on an accrual basis, and is based on the actual utilization by the client.
Business Broker Takeaways
1. Notable Clients. The brand’s client base includes top tier retailers and brands.
While the company aims to close over $100k in annual contracts with the larger retailers, they typically see $4k to $20k annually for most brands. They have already signed $500k in new contracts for 2025, which will offer a buyer an excellent starting point.
2. No Ad Spend. The brand held a strong growth focus from 2020 to 2022, which led them to acquire a little more than half a million users. While the company has no active marketing currently, they have built a strong referral network through their successful deployments with enterprise clients and reseller partners. Many of their new clients stem from these referrals, and the brand has around 600,000 subscribers in their email database.
The company is also a preferred video creation partner for two Top-Tier Retailers, which has secured their listing in these brands’ vendor-facing portals. These listings act as their primary lead-generation channel for brands interested in improving their video coverage.
3. Low Workload. The brand has automated many of their operations, having employed a full-time account manager, a part-time account manager, a full-time technical lead, and a full-time full-stack developer to handle certain responsibilities.
Both of the brand’s current owners spend 10 to 15 hours per week handling their primary tasks, which consist of overseeing account management, finance, compliance, support teams, and high-level operations.
Scale Opportunities
The brand has significant scale potential available, with their partnerships with larger businesses acting as an excellent foundation to build from.
A buyer could strengthen their presence in the retail sector by targeting new brands and expanding their partnerships, with strong potential to grow through additional white-label partnerships. They could also broaden their reach by expanding into new industries such as finance, insurance, and automotive, as these markets are investing in AI-driven video personalization.
The company could invest in in-house sales capabilities to better target these industries, which would allow for better control, higher margins, and stronger customer relationships. A buyer could then make their services more appealing to new and old clients alike by adding additional complementary features, products, and services. As video personalization is seeing increasing demand, enhancing the brand’s capabilities could further bolster their appeal.
Conclusion
This deal offers a proven track record, a strong client base, and unique services in a thriving industry, which an ambitious buyer can use to their advantage. Their lightweight operations will allow the new owner to scale and see steady revenue with little support.
