WebsiteClosers® presents a Nutritional Supplements eCommerce Brand that has been designed for men over the age of 30. Their products use the popular Shilijat supplement, which contains antioxidants known for providing numerous health benefits, in various forms, including gummies, herb capsules, and honey packs.
The business has gained global recognition for rigorously testing its products for purity and potency. Since a lot of competitors are better known for diluting their supplements with fillers, this has given the company global recognition and boosted its sales in the U.S., Canada, the UK, and Australia.
The company’s 100% pure, high-quality products are sold at a competitively priced Average Order Value of $60 and have attracted a large and devoted customer base. Plenty of those customers are now reordering their favorite products every month, which has helped push their Repeat Customer Rate up to 40%. A growing number of buyers also subscribe to their favored products, and this is delivering $6,000+ in predictable and consistent monthly revenue for the company.
Now recognized as a pioneering brand, the company is enjoying consistent Year-Over-Year growth and expanding revenues as more customers discover their products and recognize, as so many men already have, that these items can help fuel the customer’s body and give them higher energy levels and lower stress.
The company has demonstrated great skill at using social media marketing to expand its customer base and continuously attract newcomers, and an email marketing campaign to a massive 150,000+ subscribers to boost upsells. The company also maintains a strong SEO program on its website, keeping the content and pages filled with popular keywords in the holistic wellness vertical.
In addition, there are 50+ blog articles on the website that help attract new visitors. This has been a major boost to the company’s organic traffic, bringing 123,000+ unique monthly visitors to the site.
The business is operating in an enormously popular industry that is only getting stronger, as more people turn to supplements as a convenient and effective way to boost their daily health and fitness. The Global Health & Wellness Industry is projected to reach $7 trillion in 2025 as more consumers seek out natural remedies and holistic health solutions to meet their needs, and Shilajit has become one of the top supplements due to its antioxidants with a proven track record for boosting energy, stamina, and testosterone production.
This company quickly established itself as a top producer in the field, and the new owner will inherit a loyal customer base providing them with fast-growing repeat sales. With that solid foundation, there are plenty of clear opportunities for a U.S. Buyer to acquire this company and then scale it quickly. That could include continuing to launch new SKUs, expanding their sales channels to include popular platforms such as Amazon and Walmart, and using Amazon’s foreign sites to continue expanding into new countries where supplements have a strong base among local consumers.
Business Broker Takeaway
We are excited about this business for 3 important reasons:
1. Strong Supplier Relationships. The business has been built on long-standing and trustworthy partnerships with its suppliers, who have ensured they continue giving customers orders that maintain both high-quality standards and that supply remains plentiful once orders start to rise. The company uses a 3PL warehouse providing them with the best prices in the market for its U.S. orders, while utilizing a hybrid model for orders being shipped to other countries. The business has been maintaining at least 1,000+ items in stock to keep up with orders, with new inventory being ordered every 2-3 months. These products sell at a steady pace throughout the year, and the company has huge growth opportunities simply by expanding its SKUs.
2. Unique Branding. While the company does not market any proprietary products, its Shilajit resin has been sourced and tested for quality and purity, and the company has given itself a distinct advantage in the competitive supplements industry by doing that. The company also has a trademark pending for its top-selling items. The business also distinguishes itself from competitors through its specialized branding and packaging. The company uses glass jars for resin containers and plastic jars for gummies and other products. Each order comes with printed inserts for instructions, giving their customer a much stronger buying experience than what rival businesses provide.
3. Minimal Time Commitment. The company maintains clear and detailed Standard Operating Procedures for each role in the business, designed effectively to ensure smooth operations. The seller designed the business to operate with a minimal need for daily oversight by the owner. The current owner has an experienced staff in place that includes an editor, customer support representative, and bookkeeper, all full-time positions, and contractors who oversee paid media and email marketing. The seller now focuses on strategizing new content ideas, scaling paid media ads, and overseeing team communication.
Conclusion
Having grown quickly in the past year and now maintaining a loyal audience of both repeat buyers and subscribers, this company remains committed to delivering authentic, lab-tested Shilajit resin products created for maximum effectiveness. The company also continues to focus on delivering an exceptional customer experience with each order, focusing not just on the quality of its lab-tested products but also on fast shipping and responsive customer support from its team.
For a buyer, it is notable that this is a high-growth market, and this company has already demonstrated that its products and creative marketing are attracting their desired customer demographics, giving them consistent YoY growth and predictable recurring revenues from subscriptions. With the holistic wellness vertical getting stronger every year, this business is a model for how to operate profitably in this competitive space.
