WebsiteClosers® presents a results-driven B2B Digital Marketing Agency that pioneered a unique outreach strategy for its clients that takes advantage of LinkedIn advertising to generate high-quality leads. Because LinkedIn remains a far more cost-effective tool for targeted messaging, outbound strategies, and cost-per-lead, the company has attracted a diverse client base that includes software developers, tech firms, consulting businesses, and staffing agencies. This business continues to grow quickly as it continues delivering exceptional ROI for its clients.
The agency generates revenue through monthly retainers valued between $1,000+ and $5,000+ and gets commissions from its pay-per-click strategies. This has given the business 55% net profit margins, and they are generating sales throughout the year, with only the Christmas holiday break being a slower time for them. Part of the company’s appeal has been its ability to use LinkedIn advertising to provide guaranteed outcomes, with clients assured of at least 10 qualified leads every three months, often rising to 30+ new leads over that period. This has enabled the company to build trust among its clients.
The agency has positioned itself well among mid-market companies looking for a reliable and trusted marketing firm. They are popular with companies that avoid larger, more expensive agencies or smaller ones with less experience or limited resources.
The business maintains strong client retention with marketing strategies specifically tailored for the staffing and tech industries, giving the company solid recurring revenues and the ability to expand quickly by adding new services such as email marketing and SEO, which would help them expand into a much broader number of leading industries.
Their customers come to them from around the country. While referrals have been one of the agency’s top methods for generating new leads, they also use posts on LinkedIn to help them book 15+ sales calls a day, making their own LinkedIn outreach a top source for attracting new clients. That also provides a new owner with enormous opportunities to grow their client base through other proven digital marketing tools.
There are clear opportunities for a U.S. Buyer to acquire this company and then scale it quickly through a more robust digital marketing campaign of its own. That could include using their LinkedIn campaigns to upsell new services to their existing clients and diversifying their marketing channels to attract sales through email campaigns, paid media on Google and Meta, and social media marketing on additional popular platforms such as Facebook and Instagram, or video marketing on TikTok and YouTube.
Business Broker Takeaway
We are excited about this business for 3 important reasons:
1. Professional Team. One reason the company gets so many devoted clients is because they have an experienced and talented team in place managing client accounts. That includes account managers who supervise LinkedIn responses and senior accounts, and two workers who manage daily operations, including onboarding new clients, client fulfillment, CRM management, and software programming. Because they handle daily tasks so efficiently, the current owner works about 20 hours per week, overseeing operations and fulfillment and closing deals. The owner recently transitioned sales responsibilities to a new sales representative, and the seller is available to assist the new buyer post-transition to ensure the company remains profitable.
2. Proven Leadership. The founder of this business successfully built and exited two LinkedIn marketing companies that continue to thrive, and what unites all three is the strong client-centric approach taken at each one. Each marketing strategy is tailored to the specific needs of the individual client, and the business provides unmatched customer support from its team. The company now closes 4-5% of its intro calls from cold outbound sales, with at least 70 to 100 calls each week. This is also a lean and efficient operation, with positive cash flow and no need for extra capital to operate it.
3. Ideally Positioned for Expansion. This is the perfect business for another marketing agency that wants to scale and grow the kinds of services it offers. Acquiring this business will allow that agency to integrate LinkedIn advertising as a new product service, taking full advantage of the proven, results-driven operation this team has in place to send lead generation skyrocketing. This is also the ideal acquisition for someone with a background in sales or marketing who wants a profitable operation that’s ready to be scaled.
Conclusion
By serving clients in top industries such as software, tech, consulting, and staffing, this agency has attracted clients that require year-round marketing, regardless of the season. That has enabled the company to keep clients on long-term, as the agency generates between $150 to $300 per lead through their pay-per-lead model.
The company’s innovative LinkedIn model has enabled the business to limit the kind of rival agencies they need to compete against while giving them a proven service that produces results. Client referrals speak to that. For either a marketing agency that wants to expand or an entrepreneur ready to take over a profitable operation, this business is ready to grow and expand quickly.
