WebsiteClosers® presents an online Coaching Brand that helps entrepreneurs succeed in the eCommerce market by offering an all-in-one program that streamlines the process of launching and scaling an ecommerce brand. Their work includes guidance on product selection, freight logistics, professional photography, and advertising.
More recently, the academy has started actively advising clients on how to restructure supply chains to mitigate the impact of tariffs so they can make their products and services more valuable, not less. For years, their clients have been advised to diversify supply chains to minimize the risk of being too reliant on one source for products. Some of their students are seeing tremendous increases in market share as Chinese competitors are dropping out of some categories, paralyzed by tariffs.
This is having a clear impact on sales. The company experienced an initial decrease in inquiries once the tariffs were imposed, but now it’s having the opposite effect. Sales are increasing again as clients come to them for guidance during this difficult climate. The business has also updated its curriculum and service offerings to include modules, templates, or sourcing strategies for clients eager to shift production from China to manufacturing plants in Vietnam, Mexico, or India, among other countries.
The academy is likely to attract more sales as tariff wars ramp up. It’s estimated that 45% of Amazon sellers are Chinese manufacturers, and tariffs maintained at the current rate could wipe out potentially 60% of those sellers. This academy is helping clients learn to adapt or face the risk of being wiped out.
This brand has been known as the only all-in-one program providing all in-house services and product research selection for clients, as opposed to other programs that may only offer a course or coaching calls. They have a highly specific criteria for selecting products for students, which boasts a roughly 80%-win rate on first product selection.
The brand’s full coaching access costs between $5,000 and $7,500, with their product selection costing $1,000 to $5,000. They also offer “partial products”, such as access to their course alone, which are available for $1,500 to $2,000. Their average contract value sits at $4,250, and their customer LTV is $6,107, with the brand currently having 3,900 active clients utilizing their services.
Business Broker Takeaways
1. Low Owner Workload. The owners enjoy a modest workload, with both owners working a combined 10 hours per week. Their time is primarily spent handling content creation, lead generation, webinars, and coaching calls. The rest of their operations are managed by a team of commission-based contractors, including four group coaches, eight sales advisors, four setters, and a website/technology contractor.
2. Alternate Lending Approval. This acquisition is qualified for traditional lending, which offers a faster, more flexible alternative to SBA loans without the typical delays or restrictions. As they have a history of strong financials and a proven track record, this deal is a great opportunity for qualified buyers to secure reliable funding through conventional lenders.
Buyers who meet the proper financial requirements can enjoy a streamlined approval process and customized loan options.
3. Strong Organic Marketing. The brand’s marketing campaign is highly organic, with 96% of their sales stemming from non-paid advertising efforts such as newsletters, social media content on TikTok and Instagram, webinars, and coaching applications. They also post backend articles written by AI for SEO purposes.
The rest of the brand’s marketing consists of Meta and TikTok advertising, with a CAC of $200. Their marketing efforts have given them an email database of 150,000 subscribers and an average monthly visitor rate of 65K to 80K to their website.
Scale Opportunities
There are multiple ways a buyer could build off this deal’s foundation. One low-hanging fruit would be increasing paid advertising efforts, as they only just started paid advertising in late 2024. As most of their sales currently come from organic methods, investing more in paid ads could quickly boost their lead generation and conversion rate, while also strengthening their reputation in their industry.
A buyer could boost their brand presence and reputation further by attending more industry events, trade shows, and conferences. These events would provide valuable networking opportunities, increase their credibility, and attract potential clients who are actively looking for eCommerce education and support. They would also be a useful way of finding international Amazon sellers to work with, building a worldwide presence.
Finally, the new owner could create and/or upsell additional services to current clients. As the company already has a strong client base, introducing advanced coaching programs or other offerings to upsell would likely be a great way of increasing profits.
Conclusion
The brand has been polished since their launch to be self-sustaining, with a strong team in place to handle much of their day-to-day operations. The sellers are willing to coach the buyer on their advertising tactics and are open to staying on post-sale and/or rolling equity, which will ensure a smooth transition for a buyer.
