WebsiteClosers® presents a Natural Beauty and Hair Care brand known for clean, quality products. Their work is simple and proven, winning loyal customers without spending on marketing. Their focus is natural hair care made with organic ingredients, serving those who seek safe and effective solutions. A strong online presence and a dedicated subscriber base keep the business steady in a growing market.
Business Broker Takeaway
We are excited about this business for 3 important reasons:
1. Recurring Revenue and Long-Term Client Relationships. The company has a steady income from subscriptions and 34% repeat buyers. Their customers consistently return, which makes their cash flow predictable.
2. Unique Products and Smooth Operations. They offer clean, natural hair care products that stand out in the market. With a solid brand and loyal following, there is a great chance to expand into new markets and add new product lines. Operating with a small team of 3 contractors plus the owner, the business runs with low costs and minimal working capital needs.
3. Room for Growth with Untapped Opportunities. They have grown free cash flow by 17% last year and 14% this year through word-of-mouth and referrals. This leaves plenty of room to expand with a more organized marketing plan, such as online ads and regular content creation. The current marketing focus is on content marketing via media blogs, leaving considerable room for visibility through untapped channels like SEO, email marketing, and social media content creation. With an email database of 100,000 contacts and a 70,000 SMS list, the business can launch a re-engagement ad campaign via Meta and Google to boost retention and upselling. For a buyer, taking advantage of TikTok, especially if they can showcase the best use cases of their products, will drive new sales and deepen customer loyalty.
A Business Built on Authenticity
This company has been in operation for over 6 years, founded in 2019 by a passionate entrepreneur. Their roots lie in a simple idea: create products that honor natural beauty using ingredients that are safe and effective. Their product line includes shampoos, conditioners, leave-in treatments, and styling products that cater to textured hair. Their honest approach has built trust and formed a loyal community of customers who value quality and simplicity.
Business Model That Brings Steady Income
A key part of their success is a subscription service that makes up a chunk of their revenue. Their sales come mostly from repeat customers, with 34% of orders coming from loyal buyers. They average an order value of $36.75 and see around 40,000 visitors each month. A large SMS list of over 70,000 and an email list of more than 100,000 keep them connected with their audience. Their online store accounts for 85% of sales, with additional income from retail partners in more than 600 stores.
Why Are They Special?
Their reputation is built on quality products and a clear message. Their natural and organic focus appeals to customers who want safe hair care without harmful ingredients. They hold exclusive agreements with suppliers for unique formulas and have earned support from well-known influencers. A strong social media following of over 650,000 adds to their credibility. Their simple approach to customer engagement, word-of-mouth referrals, and proven online sales show that they stand apart in a competitive market.
What A New Owner Can Do To Scale
There are clear opportunities for growth. Expanding digital marketing and exploring new online platforms could bring in more customers. Increasing retail partnerships or stepping into global markets would open new revenue channels. A new owner can build on a strong brand and loyal customer base with modest changes that bring more orders and higher profits. This business offers a clear chance to own a stable, well-regarded brand in the natural beauty space.
