WebsiteClosers® presents a well-established Amazon FBA-based eCommerce Dental Care brand that has made a name for themselves in the Personal Care space. Their U-shaped Ultrasonic Toothbrush has not only garnered a loyal customer base but also secured FDA 510(k) approval, setting them apart from competitors. With the U-Shaped toothbrush as their flagship product, they have built a business that runs smoothly with minimal owner involvement. They run solely on Amazon, keeping operations simple with minimal daily oversight.
Business Brokers Takeaway
We are excited about this business for 3 important reasons:
1. Strong Product Demand and Customer Loyalty. Their unique U-shaped ultrasonic toothbrush stands out in the market and brings in steady sales, with over 88% of sales coming from this flagship product. Customers consistently return, demonstrating a strong and predictable revenue stream.
2. Clear Growth Potential Across Sales Channels. The business has built their success on Amazon and holds top 2 ranking in their category. There is plenty of room to grow by adding new channels like Walmart and a Shopify website, reviving past products, as well as launching ready-to-go dental flossers.
3. Simple Operations with Low Overhead. The owner spends only 3 to 5 hours a week, and the process runs smoothly with a well-managed inventory that covers 4 to 6 months. What this means for a new buyer is that this business can be managed from anywhere. This lean setup makes the business a great option for buyers looking for a low-maintenance, profitable opportunity.
A Business Focused on Innovation, Simplicity and Efficiency
The brand is built on a clear idea: offer a trusted, top-rated oral care product that meets a real need. This company has been selling high-demand oral care products for 6 years, operating almost entirely on Amazon. Their toothbrush is one of the most recognized in the category, with more customer reviews than any competitor. Inventory is consistently maintained with a steady stock of 4 to 6 months of inventory. Inventory is efficiently managed with supplies renewed every 3 months, and a flexible payment structure ensures the business remains poised to meet customer demand, even during peak seasons.
A Model That Keeps Sales Strong
Most of their sales come from repeat customers who appreciate the quality and reliability of their products. With an average order value of $35.42, they maintain a straightforward and efficient process with 11 SKUs on display for sale. Their operation requires just 3 to 5 hours of work per week, thanks to a system that runs mostly on autopilot through Amazon FBA.
They hold a top 2 ranking in their category. Strong organic sales and 20% repeat purchases keep the business running without the need for outside advertising. Their streamlined operations and hands-off approach make this an ideal acquisition for a buyer looking for a low-maintenance business with steady revenue.
Room for Growth
Instead of relying on multiple sales channels, the company has built their success entirely on Amazon. The buyer may need to adopt growth opportunities like expanding DTC operations. With their 20% repeat buyer, increasing presence on marketplaces like Walmart and enhancing content marketing and SEO strategies could boost this rate. They could also expand their product line and push their existing website, which is currently hosted on Shopify. The company has also developed new products, including dental flossers, that are ready to launch. A buyer can bring back discontinued supplement products, which could boost revenue drastically. With an already established reputation, this business offers a straightforward path to scaling in the dental care market. This business is poised for a new owner to capitalize on their strong brand, unique product offerings, and emerging market trends.
