Website Closers® presents an eCommerce Female Lifestyle brand that sells custom Tumblers, Apparel, and Trucker Hats through their DTC website, which is hosted on Shopify. This brand has been in business since 2016, resulting in 9 years of continued success and growth, and is known for their simple, quality designs, and a wide range of over 10,000 design options. They have massive following on social media and a 48% Repeat Order Rates, illustrating well that they have built a true brand with this business, one that resonates well with its audience, and an audience that has proven to be highly loyal to the brand.
Their products are made on demand with careful printing and etching, ensuring a steady flow of new, fresh ideas for their loyal customers. This business fills a market gap with a fun, authentic brand. Unlike other brands, they embrace bold humor and sarcasm, making fun central to their identity. The brand flourishes on hilarious designs that encourage laughter and social media engagement. While 90% of their focus is on snarky, drinking-themed designs, the company is also committed to giving back.
Business Broker’s Takeaway
We are excited about this business for 3 important reasons:
1. Loyal Customers. This brand has built strong ties with its buyers, with nearly half of its orders coming from returning customers. Their on-demand model and quality focus keep the revenue steady and the customers coming back.
2. Huge Online Presence with Wide Product Range. Their mix of customizable drinkware, apparel, and headwear, backed by over 10,000 design options, shows a clear strength in the online market. Their large email list and active social media channels help them reach a broad audience.
3. Clear Room to Grow. The business runs smoothly on Shopify and is set to expand into new marketplaces and wholesale channels. A fresh buyer can add simple ideas to boost sales and take advantage of untapped opportunities.
Why You Choose This Company
2.2 million customers have helped generate more than $112 million in revenue, which shows a solid record of performance and steady income. That’s not all, they have enjoyed steady YOY growth with 575,000 monthly visitors and an active email list of 1.2 million subscribers, which is about 50% of the total email list pegged at 2.5 million. Their average order value stands at around $39, and nearly half of their customers come back for more.
Their product mix is balanced with tumblers, apparel, and hats. Their social media reach is strong, with hundreds of thousands of followers on Facebook 960K, Instagram 92K, and TikTok 202K. A skilled team handles design, operations, and marketing, keeping the business running smoothly and keeping customers satisfied with fast, on-demand service.
Scale Made Simple
The business is excitedly crafting an expansion strategy to brighten the Amazon FBA marketplace with their humor-filled product catalog, which is sure to boost sales significantly. The seller sees clear opportunities to grow the business further by tapping into new online marketplaces and expanding into wholesale. A focused sales team for online ads and partnerships with well-known platforms like Amazon or Etsy could help increase revenue. This brand stands ready for a buyer who values a proven model and sees room for careful, steady growth.
