WebsiteClosers® presents a DTC eCommerce Female Lifestyle Brand that has carved out a space for humor, style, and originality. Operating online since 2016, the brand runs on a Shopify-powered DTC model and has grown steadily over the past 9 years into a business with staying power.
With over 10,000 designs in rotation, their product catalog includes customizable Tumblers, Apparel, and Trucker Hats, all made on demand with detailed printing and etching that keeps ideas fresh and products unique. What sets them apart is their ability to keep customers engaged. 48% of all orders come from returning buyers, and their massive social media following shows the brand’s real influence. This isn’t just another store, they are a lifestyle brand with a loyal and responsive audience.
The brand fills a gap in the market for something fun, bold, and unapologetically sarcasm. Their identity is built around hilarious, drinking-themed designs that stand out and invite customers to laugh and share. They’ve leaned into that personality, creating a voice that customers connect with and come back for. And while humor takes center stage, there’s a meaningful side to the business too. The company donates profits from certain products to charitable causes, with a focus on smaller organizations where support can make a bigger difference.
Business Broker’s Takeaway
We are excited about this business for 3 important reasons:
1. Loyal Customers. This brand has built strong ties with its buyers, with nearly half of its orders coming from returning customers. Their on-demand model and quality focus keep the revenue steady and the customers coming back.
2. Huge Online Presence with Wide Product Range. Their mix of customizable drinkware, apparel, and headwear, backed by over 10,000 design options, shows a clear strength in the online market. Their large email list and active social media channels help them reach a broad audience.
3. Clear Room to Grow. The business runs smoothly on Shopify and is set to expand into new marketplaces and wholesale channels. A fresh buyer can add simple ideas to boost sales and take advantage of untapped opportunities.
Why You Choose This Company
They have a strong presence across major social media channels like Facebook, with 960,000 followers, Instagram has 92,000 followers, and TikTok has 202,000, reinforcing their reach and influence online. 2.2 million customers have helped generate more than $112 million in revenue, which shows a solid record of performance and steady income. That’s not all, they have enjoyed steady YOY growth with 575,000 monthly visitors and an active email list of 1.2 million subscribers, which is about 50% of the total email list pegged at 2.5 million. Their average order value stands at around $39, and nearly half of their customers come back for more. A skilled team handles design, operations, and marketing, keeping the business running smoothly and keeping customers satisfied with fast, on-demand service.
Scale Made Simple
The business is excitedly crafting an expansion strategy to brighten the Amazon FBA marketplace with their humor-filled product catalog, which is sure to boost sales significantly. The seller sees clear opportunities to grow the business further by tapping into new online marketplaces and expanding into wholesale. A focused sales team for online ads and partnerships with well-known platforms like Amazon or Etsy could help increase revenue. This brand stands ready for a buyer who values a proven model and sees room for careful, steady growth.
