WebsiteClosers® presents Streben Marketing, a 6-year-old Digital Marketing Agency that has, since 2018, provided their clients with high-ROI, results-driven marketing solutions. They have built their brand around a predictable recurring revenue model, and the quality of their services retains clients for an average of 2 to 4 years.
The brand’s core demographic largely consists of local businesses such as private doctors, gyms, fitness studios, med spas, home services, jewelry stores, and optometrists. The agency has helped businesses scale from just two locations to over 50, with several clients now in franchise expansion mode.
Business Broker Takeaways
1. Optimized Operations. The agency’s operations have been streamlined through well-documented SOPs, automation, and a trained, fully remote team of contractors. As they have no W2 employees, they maintain minimal overhead while still offering high-quality service. Their team consists of a client success/project manager, an operations manager, an account strategist, a content manager, a head of web, and a content creator.
2. Flexible Transition Options. Current ownership is open to staying on post-acquisition to ensure a smooth transition process and can continue creating content, handling sales calls, and remaining the face of the agency. Additionally, they are open to seller financing and earn-out options for the right buyer, which will make it easier to facilitate a mutually beneficial deal.
3. Valuable Assets. The agency has built partnerships with Meta, Google, TikTok, HubSpot, YouTube, WordPress, and Shopify, testifying to the strength of their services and solidifying their strong industry reputation.
They also have a variety of valuable digital assets at their disposal, including 20+ domains used for cold email outreach, an email list of over 10,000 active subscribers, and a polished sales funnel that has historically generated 30 to 40 inbound leads per month.
Scale Opportunities
The agency is in an excellent position to scale, with a number of opportunities available for an ambitious buyer. One low-hanging fruit is expanding into new industries. While they have thrived in optometry marketing, their strategies can be applied to other high-value sectors such as dentistry, medical practices, and legal services. By diversifying their client base, they can quickly grow their revenue and reach.
Another opportunity would be refining their onboarding process. While the team is already highly skilled, optimizing automation and streamlining workflows could make it even easier to onboard new clients without overwhelming operations. They could then recruit a closer or small sales team to allow a buyer to focus on growth over sales.
They could also target new clients through additional marketing efforts. By increasing their paid advertising, they could draw in a higher volume of leads, then leverage their nearly 600 former clients through a well-structured referral campaign.
Conclusion
This agency is ideal for a buyer interested in a turnkey business with consistent recurring revenue. Their strong reputation and efficient team have created an excellent groundwork that a buyer can build upon, and the seller’s interest in assisting the new owner will help them adjust to their new role and quickly begin scaling operations.
