Website Closers® presents an eCommerce Brand in the highly profitable and evergreen Baby Apparel niche that has attracted a fast-growing base of moms who love their one of a kind baby apparel and other accessories designed to help both parent and child sleep more soundly. This 8-year-old business markets its proprietary baby apparel on a high-performance branded Shopify website and an increasingly profitable Amazon storefront, while its base of B2B sales to wholesalers is also undergoing significant growth.
With popular products and a solid foundation, the company is experiencing 68% YoY growth. Products designed for moms by moms have become so popular that the business now has a 51% Repeat Customer Rate. At an Average Order Value of $102, which is up by 39% YOY, the company is now processing 350 orders a day and maintains a quick inventory turnover. Customers are eager to praise this business, which gets plenty of highly enthusiastic 5-star reviews on their website and on Amazon, where it maintains a 4.5 seller rating. The company also takes advantage of Fulfillment by Amazon for fast and reliable shipping and customer service.
The business recently made the decision to shift part of its production to India to improve its supply chain and reduce its dependence on manufacturers in China, particularly in the event of a trade war between the U.S. and China. The business plans to shift even more of its production to India as a cost-saving measure and ensure that inventory is sourced in a timely and efficient manner.
A significant benefit for a buyer is that this company has a robust intellectual property portfolio, with 7 patents on its proprietary, trademarked products, which are manufactured directly for them and no one else. These products are designed to be safe for sensitive baby skin and exceed all modern safety standards. This has not only made their SKUs a favorite among moms but also retailers. The company has 520+ wholesale clients giving them increasingly large bulk orders.
The global Baby Apparel market is now valued at $177 billion and is projected to grow to $220 billion by 2032. Within this lucrative vertical, the seller has created a strong foundation for a new owner’s future success. This business provides a clear opportunity for a Buyer to acquire this company and quickly scale it. Adding new products would be the most obvious way to expand sales and improve upsells, and so would an international expansion using Amazon’s foreign platforms.
Business Broker Takeaway
We are excited about this business for 3 important reasons:
1. Unique Brand Products. This business has revolutionized its category with its focus on comfort, practicality, and safety. Designed by moms for moms, their 18 SKUs help ensure babies sleep soundly, and simplify diaper changes wherever you may be. This promotes longer, undisturbed sleep for both baby and parent, the kind of innovation parents are eagerly seeking. The company is also known for aligning with eco-friendly practices, making products using ultra-soft bamboo rayon. And these products are designed to grow with the child, a key reason why their Repeat Customer Rate is so high. Many customers have multiple children and remain loyal to this brand as their family grows.
2. Multi-Channel Sales. The brand’s eCommerce site remains its top source for DTC sales, bringing in 65% of revenue, while the Amazon shop is increasing in popularity and now represents 21% of sales. The remaining 14% is B2B sales to wholesale accounts. With 525 wholesale customers, these numbers are projected to grow as retailers report having enjoyed great financial success selling their products and are ordering more each season. That’s a key reason why their AOV shot up by 39% in the past year. The company has recently launched a TikTok shop expected to have an immediate positive impact on sales.
3. Experienced Team. The seller oversees all aspects of the business, with a focus on the creative side of operations and strategic decision-making. Daily tasks are managed by a full-time warehouse manager and full-time warehouse employee, a part-time warehouse worker, and contractors who manage customer care, social media marketing, website design, SEO, relationships with affiliates, and a virtual assistant. That team includes a dedicated customer support specialist who follows the company’s clearly outlined procedures. This team is available to stay on as the new owner focuses on scaling this already profitable operation.
Conclusion
The company has grown through a digital marketing plan that combines paid traffic through PPC ads on Google with organic traffic from a thriving social media marketing campaign. That includes 33,000+ followers on Instagram and 8,200+ on Facebook. The company also makes use of influencers on these social platforms and has an email database of 66,000+ subscribers. Their website is fully optimized for SEO keywords and includes an informative blog. These are vital tools that bring 3,200+ unique monthly visitors to their sites and create a strong foundation to help the new owner grow the business.
This is an attractive acquisition because of its proprietary designs and patents that protect the company’s market position. With its diversified sales channels, the business has demonstrated significant financial health with an 80% gross profit margin, far above industry averages. The company experienced a 68% revenue growth in 2024 while their website sales alone grew by 93%.
With a loyal customer base and the shifting of production to India for better margins, the company is ideally positioned for rapid growth in a vertical that remains evergreen and highly lucrative.
