WebsiteClosers® presents an Arts & Crafts eCommerce Brand famous for offering quality supplies to casual crafters and hobbyists. Founded in 2020, this business quickly established themselves with an approachable and inviting image, appealing directly to weekend crafters who value high-quality products without overly serious branding. Their product line covers various categories such as Markers, Paints, Canvas, Epoxy Resin, Woodworking Tape, and Polymer Clay, all carefully selected and sold under their exclusive label. With 20 years of Ecom experience, the current ownership has built multiple successful brands. They remain committed to a smooth transition, offering to mentor and train the new buyer.
A Brand Built on Quality and Approach
The brand prides themselves on offering products that attract a broad audience, from hobbyists to gift buyers. The founders built this brand around products that resonate strongly with casual crafters and gift shoppers, offering affordable, high-quality supplies without intimidating beginners. With an average order value of around $20 across their product range, the brand successfully maintains consistent sales month-over-month, carefully avoiding dramatic seasonal fluctuations common in similar markets. Although summer holidays and Christmas shopping periods bring higher engagement, overall demand remains steady year-round.
Their well-rounded catalog features roughly 81 SKUs, selected to balance consumer appeal with profitability. Repeat business is solid, with 7.54% returning customers on their Amazon storefront and 4.73% on their website within the past year. They maintain active engagement with over 5,500 email subscribers demonstrating their ability to drive ongoing consumer interaction despite minimal investment in direct marketing recently. Their email marketing system via Klaviyo is fully set up, with effective flows like abandoned cart recovery, upselling, and win-back series, ready for reactivation by new management.
Operational Strengths & Efficiency Inventory
They efficiently manage their inventory via 3PL providers, eliminating the need for warehouse space. Products arrive “ready-to-ship” in clearly labeled packaging directly from their trusted suppliers to simplify operations. This process enables the current owners manage their business with minimal weekly hours, typically handling tasks like inventory forecasting, restocking, and strategic oversight. This setup creates an easy transition for new owners without extensive logistics experience.
The business demonstrates impressive 19.6% net margins, indicating strong profitability. All products are exclusively sold under their private label, creating significant brand equity. The company has established their presence across more than ten platforms, including their Website, Amazon, Etsy, Mirakl Connect (Michaels, Oriental Trading, Macy’s, NBC Universal) and TikTok Shop, setting a strong foundation for future market growth.
Marketing Potential & Growth Ideas
Despite their current success, many marketing opportunities remain primed for growth. Current PPC campaigns on Amazon could be optimized significantly to increase sales. Their new platforms like TikTok Shop, Flip, and TEMU offer promising growth, especially via targeted sampling and influencer partnerships. A stronger push in social media, especially YouTube and Facebook, could further engage their already loyal customer base.
Onboarding new product variations, such as pastel-colored clays and sample-size packs, could attract new buyers and increase their average purchase values. They could also regularly schedule Amazon sales and discounts to push product visibility and sales velocity. Looking into deeper B2B relationships with major DTC channels like Michaels and Macy’s represents another compelling opportunity to scale. The current ownership’s willingness to provide ongoing support highlights their confidence in the brand’s growth potential and readiness to guide a new owner toward continued success.
Business Broker’s Takeaway
We are excited about this business for 3 important reasons:
1. Strong Brand with Proven Demand. This arts and crafts brand has quickly built trust among casual crafters, consistently drawing repeat customers on Amazon and their own website. With affordable products averaging $20 per order, they’ve managed steady year-round sales, creating stable revenue streams without significant seasonal drops.
2. Immediate Opportunities to Grow. While already established on major platforms like Amazon, Etsy, and their Website, the brand has set up promising new sales channels like TikTok Shop, Flip, and TEMU(pending) – that are ready to expand. A buyer who focuses more on social selling, paid ads, and strategic discounting can see fast results and meaningful growth in a short period.
3. Simple, Scalable Operations. Their streamlined setup utilizes a trusted 3PL, removing the hassle of managing inventory in-house. The current owners only spend a few hours each week on operations, thanks to their automated processing. This means a new buyer can step in smoothly and focus their energy on growth strategies, whether through expanded marketing, adding product variations, or targeting wholesale markets like Michaels and Macy’s.
This acquisition presents a rare opportunity to step into a profitable, well-established business with clear growth pathways backed by an operationally efficient structure and a devoted customer base.
